Exhibitor Information & Resources
Here you will find important information as well as marketing opportunities available to exhibitors to help you get the most out of your participation in The ASSEMBLY Show South, Quality Show and Adhesives in Action taking place April 16-17, 2025 at the Music City Center in Nashville, TN. Your exhibit space fee includes: ***Exhibit spaces do NOT come carpeted or furnished and do not include power. All exhibitors are responsible for ordering their own furnishings, equipment, utilities, and labor which are detailed in the Online Exhibitor Service Kit***
INCLUDED IN EXHIBIT SPACE
(example: 10x10 = 3; 10x20= 6; 20x20 = 12)
Incldues Company name, address, phone number, website, booth # and 75-word company description.
A personalized discount code will be provided to each exhibitor to distribute to customers offering FREE registration to attend. The exhibitor with the highest VIP code usage wins 100nsf of free exhibit space or equivalent value in sponsor dollars for 2026 Show!
Exhibitors have the opportunity to send one email to registered attendees before or after the Show. Exhibitor creates the HTML. Show sends email on exhibitors' behalf.
The event logos and various online ads are available for unlimited use by exhibitors to help promote participation in the show. Find yours here.
Share your news with us! Your company press release will be posted to the industry news feed on the website.
Exhibiting companies will have access to the registered press list upon request and have the opportunity to provide press kits in press office on-site.
MOVE-IN/OUT SCHEDULE
MOVE-IN DEADLINE: April 15, 2025 @ 5:00 PM
MOVE-OUT DEADLINE: April 18, 2025 @ 3:00 PM
Move-In/Setup Hours
To assist with a smooth set-up, Exhibitors will be assigned a target move-in between April 12-15, 2025. All booths must be fully set by 5:00pm on April 15, 2025.
Target move-in assignments are based on exhibit size, proximity to freight doors, impact on surrounding exhibitors and overall movement of freight within the exhibit halls.
Drayage/Material Handling (moving items from your truck at the dock and your booth) is included in your exhibit space fee provided your truck arrives by your assigned move-in.
Move-in assignments will be available this month.
Move-Out/Dismantle Hours
Thursday, April 17
2:00 PM - 8:00 PM
The return of all empty crates and cartons will take approximately 3 hours. Please plan accordingly and do not book early flights as move-out takes time.
Friday, April 18
8:00 AM- 3:00 PM
Your freight driver should check-in no later than 11:00 AM on Friday to ensure materials are removed by deadline.
SHOW DATES & HOURS
Tuesday, April 15 - Thursday, April 17, 2025
Tuesday, April 15
10:30 AM - 4:00 PM
Pre-Show Workshops
4:00 PM - 5:30 PM
Welcome Party
Wednesday, April 16
9:00 AM - 10:00 AM
Keynote
10:00 AM - 5:00 PM
Exhibit Hall Open
3:30 PM - 5:00 PM
Happy Hour on show floor
Thursday, April 17
9:00 AM - 2:00 PM
Exhibit Hall Open
9:00 AM - 10:00 AM
Morning Breakfast Mingle on show floor
BOOTH REGULATIONS, HEIGHT RESTRICTIONS & HANGING SIGNS
The ASSEMBLY Show South, Quality Show and Adhesives in Action follow the International Association of Exhibitions and Events (IAEE) Guidelines for exhibition displays. Contact show management for any specific questions regarding your booth.
Height Restrictions / Hanging Banners:
Island and Peninsula booths 20’x20’ or larger may hang banners or signage above their booths to a maximum height of 23’ and may not exceed the width of the contracted booth space. All hanging signs, hanging graphics, and hanging banners must be pre-approved by Show Management.
Katie Abbott, Senior Event Manager
abbottk@bnpmedia.com | 847-815-3946
Tracy DiCello, Event Manager
dicellot@bnpmedia.com | 847-815-3732
EXHIBITOR SERVICE KIT
FREEMAN DISCOUNT DEADLINE = March 17, 2025
MCC DISCOUNT DEADLINE = March 29, 2025
The online Exhibitor Service Kit, hosted by FreemanOnline, provides important show-related information to prepare for the Show, build your exhibit, order booth services and prepare your team for move-in/out.
Exhibitors will work with Freeman for the following services: booth furnishings & carpet, rental exhibits, booth cleaning, display labor, material handling, and shipping.
Exhibitors will work with Music City Center (venue) for the following: rigging, electrical, compressed air, plumbing, technology, catering and floral.
NOTE: You will need to be logged in to your FreemanOnline account to access some portions of the site. If your company has not ordered through Freeman before you will need to create an account.
LEAD RETRIEVAL
How are you capturing and following up with all of the leads collected at your booth?
Maximize your ROI by using ATS Lead Retrieval services.
Badges at events act as a form of identification and most importantly, electronic business cards. In an effort to streamline session attendance tracking & exhibitor lead capture show managers incorporate QR barcodes fully encoded with attendee contact info as well as important demographic data allowing the exhibitors to easily qualify and follow up.
Why use event provided Lead Retrieval services?
- Easy to scan & capture attendee contact + key demographic information.
- Digital qualifiers & note taking
- Lead data available in real-time & post event (saved in Cloud for up to 36 months)
- Onsite technical support included
- Easily manage your exhibit booth team’s leads
- Customization and seamless integrations into your existing CRM system available.
Online ordering will open January 2025.
LIABILITY INSURANCE (required)
INSURANCE DEADLINE = January 31, 2025
As a standard requirement for all of our show exhibitors, it is necessary for you to carry general liability coverage from an insurance company in good standing. Having insurance will protect your company, employees, and volunteers, should a claim arise against you for something that occurred at your booth..
Proof of Insurance is Mandatory
Your certificate of liability insurance MUST include the following:
- Minimum policy limits of $1,000,000 per occurrence.
- Insurance coverage must be in force during event dates: April 12-18, 2025.
- Certificate Holder: BNP Media (550 W Merrill St., Suite 200, Birmingham, MI 48009, 248-362-3700)
- Named as additional insured: BNP Media and Music City Center.
If you do not have coverage, it can easily be secured for only $99 through Rainprotection Insurance, an authorized insurance supplier for the Shows. This program is valuable for:
- Exhibitors who do not have an existing insurance policy
- International Exhibitors whose liability insurance will not cover them at a show in the USA
- Companies who do not have the time to deal with all of the certificate arrangements, and need coverage immediately
- Exhibitors who find it easier or advantageous to use this program, rather than their corporate insurance; Similar to when you rent a car and do not want to use your own auto insurance
- Should there be a claim, it will not tarnish your policy and rates, and, unlike most corporate policies, there is no deductible
There are no applications to fill out. Simply purchase your insurance, which is already pre-filled with all of the proper show information, directly online using a credit card. Your Insurance Certificate is instantly emailed to you and a copy is sent to show management.
SHIPPING
ADVANCE WAREHOUSE SHIPPING = March 13-April 7, 2025
DIRECT SHIPPING = April 12-15, 2025
Detailed shipping instructions will be included in the Exhibitor Service Kit.
Don't forget - Drayage/ Material Handling (moving items between your truck at the dock and your booth) is included in your exhibit space fee provided your truck arrives by your assigned move-in date and time. This should be a significant cost savings to your company!
For shipping questions or to confirm delivery of your warehouse shipment, please call Freeman Transportation® at 800-995-3579 or email exhibit.transportation@freeman.com.
Plan to hand carry your items?
Exhibitors can bring anything in/out on their own provided it can be carried/rolled without assistance and done from a designated parking space. Vehicles are prohibited from stopping traffic or unloading in front of the convention center.
EXHIBITOR REGISTRATION
REGISTRATION DEADLINE = March 31, 2025
Each exhibitor receives three (3) complimentary registrations per 100 net square feet (nsf) of paid exhibit space. Exhibitors will be provided a customized complimentary registration code via email to register their staff online. If additional badges are needed above and beyond the complimentary allotment, they can be purchased at a discounted rate.
Questions? For assistance or to have your exhibitor code resent, contact:
Marissa Higgins
Registration Manager
844-644-7449
nash3@executivevents.com
CUSTOMER VIP DISCOUNT
As an exhibitor, you receive a personalized VIP code that grants your customers and prospects exclusive FREE registration. Your code is simply “VIP” + your booth number. (Example: VIP1550) During the registration process registrants are asked if they have a “discount code”, which is then entered and automatically comps their registration.
Promoting your VIP code is a win-win strategy. It increases booth traffic, enhances brand visibility, offers exclusive value to your customers, and provides the chance to win exhibit space, helping reduce your costs for future events.
How to Promote Your VIP Code:
- Social Media: Post the VIP code on your social media platforms (LinkedIn, Twitter, Facebook, Instagram, etc.) to reach your audience and create buzz around your booth.
- Website/Email Signature: Feature the VIP code prominently on your company website or email signature to make it easy to register.
- Email Campaigns: Send out newsletters or event-specific email blasts to your customers with the VIP code and a call-to-action to register for free.
Want a custom graphic to promote your participation? Please contact Carly Reimer, Event Specialist at reimerc@bnpmedia.com
COMPANY LISTING
PRINT DEADLINE = February 7, 2025
Exhibitors receive a company listing on the event website's floor plan, in the Show Program and event mobile app. A standard directory listing includes: company name, address, phone number, website, booth # and 75-word company profile and up to 5 product categories.
Exhibitors will receive an email with a link to add/update your profile on the interactive floor plan. The profile that is uploaded to the floor plan will be used to create each exhibiting company's directory listing in the Show Program and mobile app. If you have any questions or need assistance uploading your company profile please contact:
Carly Reimer
Event Specialist
248-490-5763
reimerc@bnpmedia.com
Make your company stand out in the Show Program and Mobile App by upgrading to a Premium Listing.
PRESS & MEDIA
One of the top five reasons exhibitors participate in a trade show is to gain exposure through media coverage. BNP Media has teamed up with Riemer Communications to provide exhibitors a cost effective way to communicate messages about their new products and services to editors, reporters and bloggers that have been invited as well as those that have registered for the event. News stories that come out of a trade show can make a company's entire year. For a new company or product, it can put them on the road to success.
The ASSEMBLY Show South, Quality Show and Adhesives in Action will generate a lot of excitement and media interest, and there are many free ways to get your name out in the media.
- Share your Company's Story
Many of the industry trade publications are already working on pre-show issues and they are looking for information from the exhibitors to help them write the most complete and comprehensive coverage about The ASSEMBLY Show South, Quality Show and Adhesives in Action. We encourage you to send press materials to all of the trade editors. - Virtual Press Office
Interested in posting your press releases on the event website Industry News feed? Exhibitors can post up to three press releases at no cost on the event website. Complete the online submission form to submit your press release today. - Drop Off Press Kits in the Onsite Press Office
The press office will be located in the Music City Center in Nashville, TN during show hours. Exhibitors are encouraged to display their information kits in the press room for easy access by the media. Access is restricted to accredited members of the working press. Up to 25 kits may be placed in the press room and all kits should be dropped off to the press room onsite.
Press Contact:
Amy Riemer
Media Relations Manager
P: 978-475-4441
C: 978-502-4895
amy@theassemblyshow.com
EVENT LOGOS
Download the event logos and web ads to use in your company marketing, website, social media, email singuatre, etc. to promote your participation in the Show.
Wish to customize the web ad with your booth number? Please contact Carly Reimer, Event Specialist at reimerc@bnpmedia.com
SPONSORSHIP & MARKETING OPPORTUNITIES
Increase your exposure by becoming a sponsor or take advantage of the many marketing opportunities that will give your company significant presence to a targeted audience of manufacturing professionals.
HOTEL & TRAVEL
HOTEL DISCOUNT CUTOFF = March 19, 2025
Hotel Block: By booking in the official hotel block for The ASSEMBLY Show South, Quality Show and Adhesives in Action, you will receive considerable discounts on room rates in the most convenient locations to help make your trip to Nahsville affordable. For best rates at the most popular hotels we encourage you to book your rooms early.
Beware of unauthorized hotel solicitations and avoid companies falsely posing as a partner of the Show. For your protection, only book via the online booking links provided on our travel page.
Parking:The Music City Center is home to the largest parking operation in downtown Nashville and has reasonable rates along with a 24-hour roving security.
EXHIBIT HALL HOURS
Wednesday, April 16
10:00 am - 5:00 pm
Thursday, April 17
9:00 am - 2:00 pm
Proudly Presented by
Platinum Sponsor
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