2025 Agenda

The Ecosystem has Spoken – Silo Yourself at Your Own Risk

Quality Management impacts a broad set of people and operations in an organization. At the same time, organizations rely on a significant set of systems to design, manufacture and deliver products and services to customers. From workers on the shop floor to the corporate suite, quality is top of mind.
How do the different systems in an organization interact? How do you avoid being siloed, with different teams having different views of the same information? How can a quality problem in one factory be used to ensure future problems don’t occur, regardless of the location?
An electronic Quality Management System (eQMS) stretches across an organization and can act as a hub, providing a single source of truth, ensuring everyone has consistent, accurate data enabling better decisions. This applies to each person doing their own tasks as well as at different locations, where you need to think globally, but act locally. And underlying this activity is data – from employees, production equipment and more, combining and analyzing quality data cannot only solve existing quality issues, but can prevent future problems from occurring in the first place.

This presentation will cover how an eQMS can:
• Coordinate and harmonize systems and information across an organization
• Eliminate silos
• Drive quality
• Enable continuous improvement

Welcome Reception

Join us for the Opening Night Welcome Reception, where you can mingle with fellow attendees before the event begins. Pick up your name badge, enjoy a drink, and connect with others in a relaxed, casual setting. Don’t miss this chance to start building valuable connections ahead of Wednesday’s official kickoff!

The Evolution of NDT education and Training

Join us for an insightful talk on The Evolution of NDT Education and Training, where we’ll explore the dynamic journey of Non-Destructive Testing (NDT) learning. From traditional, hands-on models to today’s innovative digital tools and e-learning platforms, this session highlights how advancements in technology and industry demands have transformed NDT training methodologies. Gain valuable perspectives on bridging generational gaps and aligning education with ever-evolving NDT standards and practices. Perfect for trainers, professionals, and students alike!

PODCAST

The Evolution of NDT Education and Training

Donald Booth
CEO/Founder
American Institute of Nondestructive Testing

Donald Booth is the CEO/Founder of the American Institute of Nondestructive Testing. He founded the American Institute of Nondestructive Testing in Early 2013 with a vision of offering both online NDT training, as well as hands-on training in a fully equipped NDT training facility, creating the first ‘Hybrid” NDT training facility in the world.

Fast forward to the present and the American Institute of Nondestructive Testing has provided training for over 100 corporations and various government entities as well as, purchased a new facility to expand its operations while continuing to listen to their customers to provide that highest level of NDT training available.

Can Everyone DIY a Vision System?

Quality is integral to the manufacturing process, spanning from start to finish, and plays a critical role in Industry 4.0 as emerging technologies and the AI wave reshape industries. Vision systems are central to automating and enhancing large portions of the quality process. This talk will break down the essential skills and tools needed to integrate vision systems into manufacturing workflows, while exploring their potential synergy with digital twin simulations through platforms like Nvidia’s Omniverse.

Connecting Metrology Data to Enable Global Quality Processes

In an era of unpredictable supply chains and complex global operations, manufacturing faces significant challenges. Leveraging metrology data can transform how organizations manage quality processes by integrating inspection management, real-time monitoring, and raw machine data into a "single source of truth." This approach empowers manufacturers to adapt swiftly and optimize quality assurance. By breaking down silos, it fosters enhanced collaboration, transparency, and trust among teams. Leveraging data diversity and intelligence elevates agility and competitiveness, ultimately shaping the future of manufacturing.

Planning Validation Pilots - Maximizing the Opportunities for Success

The most time in the project lifecycle should be invested in planning. When it comes to validating changes before they are implemented, there are opportunities to address the problem and “try on” the proposed changes before they are released to the external customer.
This presentation will present the critical elements of planning validation pilots. All industries should benefit from this presentation as it will offer approaches to increase the likelihood of successful project implementation through thoughtful planning tools and techniques.

PODCAST

How to Use Validation Testing

Dr. Rochelle Cook PhD, CMBB, PMP, CPHQ
Adjunct Professor
College of Continuing and Professional Education
California State University Dominguez Hills

Dr. Rochelle Cook is passionate about bridging the gap between theory and practical application. She has experience in engineering and process improvement roles in the manufacturing and healthcare sectors.

Rochelle is a certified professional in healthcare quality (CPHQ®), ASQ® Six Sigma Master Black Belt, ASQ® Quality Engineer, and Project Management Professional (PMP®). She is certified in change management (PROSCI®) and obtained her Adjunct Entrepreneurship Educator Certification.

Dr. Cook has authored publications focused on the role of the Project Manager in various organizational settings.

She serves on executive boards at her alma maters Auburn University North Carolina A&T State University and her hobbies include long distance running, reading, and traveling.

AME People Centric Leadership: Creating an Environment in which Lean/Continuous Improvement Flourishes

Developing a passionate, engaged workforce is the recipe for a thriving, successful business. Respect for people in combination with continuous improvement is the key. But what does ‘respect for people’ really mean? While most are looking for answers, solutions, the how; success actually lies in the questions. Structured as an open conversation, in this session we will discuss what we need to do differently and the critical leadership skills and behaviors that are essential.

PODCAST

What Do You Think Would Work? A Lean Approach to Leadership

Lisa Weis
President/Founder
EngageExcellence, LLC on behalf of The Association of Manufacturing Excellence (AME)

Lisa Weis is a people centric, Lean/Continuous Improvement expert, with over 28 years of demonstrated success in helping organizations meet their strategic goals. Lisa was part of the core team that developed the US national lean initiative as part of the NIST MEP program. She developed and lead the program for Enterprise Excellence for the Delaware MEP. Lisa is currently the founder and president of EngageExcellence, LLC, an organization dedicated to supporting companies in achieving sustained success through the integration of continuous improvement and respect for people. Lisa has a BSChe, Cum Laude, from the University of Delaware. She is the Director of People-Centric Leadership for the Association of Manufacturing Excellence (AME) Management team and a member of the AME Mid Atlantic Regional Board.

Nanomaterials - Key Adoption Drivers, Influences & How Nano Catalytics Wins

Most people find nanomaterials unadoptive in product manufacture given their limited manufacturing capacity, high relative expense and the dominance of energy markets. We present how to open up capacity without new plants, mitigate expense and even energy sector consumption dominance. Key to this is a counterintuitive approach to the “what must be trues” of new material and product adoption. In the case of Nano Catalytics, we’ve discovered high efficiency use technologies that improve all kinds of performance but with two orders of magnitude less performance.

The 3 Rs of Calibration; Reading, Writing, and Reviewing Accreditation Scopes, Service Requests and Calibration Certificates

Some frequent challenges for companies have to do with finding and requesting external services and ensuring measuring & test equipment being returned to service is fit for purpose and meets requirements.
These challenges and deficiencies can be addressed and prevented by having the knowledge and understanding of:
1. How to search for appropriate calibration vendors and understanding scopes of accreditation
2. What to communicate to calibration vendors so you get what you need the first time
3. How to read and interpret calibration certificates and use the data to reduce your risks and ensure better measurements.

PODCAST

This Quality Show Workshop Will Offer Pain Relief for Measurement Headaches.

Heather Wade
Heather Wade Group

Heather A. Wade, ASQ-CCT, ASQ-CQA is a recognized metrology subject matter expert & internationally sought presenter. She excels at presenting useful and easy-to-implement practices. She is Editor of ASQ's Metrology Handbook, 3rd Edition. She is Past Chair of ASQ Measurement Quality Division. A graduate of University of Michigan with a B.S. in Biology, Heather has worked as a microbiologist, filter test specialist, laboratory compliance officer, extraction chemist, and analytical chemist before moving full-time into metrology. She brings all her 30+ years of professional experience together to provide "Pain Relief for Measurement Headaches" for her consulting clients.

Optimizing Quality Inspections: Steps to Smarter Planning & Execution

In this session, presented by Will Biglin, Senior Solutions Engineer at Deltek, learn how to enhance quality inspections through smarter planning and automation. Find out how advanced data collection and inspection templating can streamline processes, improve accuracy, and boost efficiency. Discover how Characteristic Management leverages automation to simplify the creation and execution of Source, Receiving, First Article, and In-Process Inspections. Plus, explore the power of OCR technology in developing effective quality inspection plans. Don't miss this opportunity to elevate your quality inspection strategies.

Will Biglin
Senior Solutions Engineer
Deltek

As a Senior Solutions Engineer at Deltek, Will Biglin works with companies to improve their productivity using digital solutions. With his background in Quality and Systems engineering, he has been involved in all stages of the product lifecycle. From bid and proposal, pre-production, and full production runs, he has firsthand experience with how beneficial these improvements can be.

The Power of Lean

Lean Manufacturing is a Continuous Improvement methodology that focuses on doing things more efficiently and more effectively. Many of the concepts are deceptively simple. It’s easy to read or hear about them without understanding how big of an impact they can have. In this session, audience volunteers will become workers in an assembly line that produces writing pens. In a series of short production rounds, they will make systematic improvement that dramatically illustrates the power of Lean.

PODCAST

Understand the Power of Lean

Dr. Eric Hayler
Principal
Hayler Group

Eric Hayler is the Principal of the Hayler Group, Lean Six Sigma Master Black Belt, and Adjunct Professor of Business Analytics at the University of South Carolina Upstate in Spartanburg, SC. He has led Continuous Improvement efforts at BMW Manufacturing and Amazon. Eric is a graduate of Rutgers University and holds a PhD in Solid State Inorganic Chemistry. He is a long time member of ASQ (American Society for Quality) and has served in a variety of roles including Chair of the Board of Directors in 2017.

Embrace the Future with Digital-First Writing

Don't miss the opportunity to hear Eric Jefferies, President of the International Aerospace Quality Group (IAQG), discuss the transformative power of a digital-first world in quality standards. With over 25 years of experience in harmonizing standards for the aerospace, space, and defense sectors, Eric will share his vision of integrating digital requirements to enhance operational efficiency, reduce human error, and increase product quality.

Learn why moving from traditional standard writing to digital is crucial for future quality improvement and how it can help you address challenges proactively and seize emerging opportunities.

Be inspired by Eric's forward-thinking approach and understand the importance of having a skill set that combines technical knowledge with digital IT expertise. As Abraham Lincoln said, "The best way to predict the future is to create it." Be part of creating a future where quality standards keep pace with technological advancements.

Join us for this enlightening keynote that will transform your perspective on quality standards in the digital era!

Eric Jefferies
President, International Aerospace Quality Group (IAQG) and
Sr. Manager, Process Integrity and Compliance for Bell Textron

As president of IAQG, Jefferies advances initiatives and processes employed by the supply chain that consistently deliver high-quality and safe products through global industry collaboration and standardization. Prior to becoming President, Jefferies was the Americas Aerospace Quality Group (AAQG) Sector Lead. As president, Jefferies is head of the IAQG Executive Committee, which manages the global group by establishing and maintaining policies and procedures on behalf of the aerospace industry. Jefferies’s presidential term is for two years with the possibility of remaining in the position for one additional term.

“As I reflect on the IAQG’s tremendous contributions within Aviation, Space, and Defense over the last 25 years, I’m inspired by our collective potential moving forward,” said Eric. “It is up to us to lay a foundation that will continue to drive improvements within our industry, and I am confident that together, we can build upon the IAQG legacy of providing tremendous value to its members and stakeholders.”

Jefferies has held a series of roles with increasing responsibility over the past 14 years with Bell Textron. Currently, he leads the team responsible for compliance monitoring at all Bell-owned and managed production and MRO facilities globally. This includes managing all third-party certifications and hosting external audit activities (of numerous types).

Single Station Solution to Cut and Seal Thin Membranes with Ultrasonic Welding

An innovative approach to cut thin membranes including hydrophobic vent materials (PTFE and coated membranes, etc.) or hydrophilic membranes and bonding the membrane discs to a thermoplastic housing using ultrasonic welding technology at a single workstation; suitable for automated assembly machines.

Nick Wiley
Head of Sales
MS Ultrasonic Technology LLC

Nick Wiley is the Head of Sales for MS Ultrasonic’s sonxTOP Division, specializing in the field of ultrasonic plastic welding. With more than 10 years of experience, Nick’s expertise expands throughout many industries including medical devices, automotive, and consumer electronics. With a Bachelor's Degree in Welding Engineering, Mr. Wiley's career is highlighted by various roles associated with ultrasonic technology: Project Engineer, Sales Engineer, Sales Manager, and Head of Technical Sales. He joined MS Ultrasonic Technology, LLC in early 2023 as a Sales Manager for their sonxTOP servo welder business segment.

Focus on Deskilling over Upskilling: How AI Empowers Engineers and Frontline Teams

AI-driven solutions are reshaping manufacturing by equipping industrial engineers with powerful tools to refine processes and drive efficiency. But true transformation happens when technology enhances not just decision-making but also frontline execution. In this 30-minute session, we’ll explore how AI accelerates process optimization, reduces inefficiencies, and supports workers in achieving greater precision. Learn how manufacturers are leveraging AI to bridge the gap between strategy and execution—boosting productivity, quality, and agility on the shop floor.

Jesse Aust
Senior Director of Global Enterprise Sales
Retrocausal

Jesse Aust is the Senior Director of Global Enterprise Sales at Retrocausal, where he spearheads efforts to deliver cutting-edge AI and computer vision solutions that empower frontline workers and optimize manufacturing processes. With over 15 years of experience in enterprise software sales and five years in strategic advisory roles, Jesse has a proven track record of helping manufacturers solve mission-critical challenges.

At Retrocausal, Jesse’s mission is to enhance efficiency, improve training, and elevate performance on the shop floor by leveraging intelligence augmentation systems. His deep expertise and customer-focused approach enable manufacturers to achieve their business goals and drive transformative outcomes.

Linking CMM Inspection Results to CNC Processes

Quality validation is often done through CMM inspection in accordance to design drawings with dimensions and tolerances. Every characteristic is created by one or more elements in the CNC production process. This seminar reviews common types of linear and geometric dimensions on engineering drawings and links each one to common CNC process elements that control those characteristics. Understanding these links enables the successful quality engineer to productively engage with their organization’s manufacturing teams and processes in order to resolve quality problems.

Metrology Automation: Driving Industry 4.0 for Smarter Manufacturing

In this presentation we’ll explore how Metrology Automation is transforming quality control by delivering faster, more accurate, and repeatable inspections, enhancing productivity. By integrating advanced 3D scanning and robotic inspection systems, manufacturers can maintain the highest quality with confidence while reducing errors, minimizing rework, and improving overall efficiency. Real-time measurement data ensures consistency and compliance with industry standards, giving companies a competitive edge.

Leo Park
Director of Technology Sales - North America
3D Infotech

Leo Park has over a decade of experience in the metrology industry, specializing in automated 3D scanning, vision systems, and quality control solutions. As the Director of Sales for North America at 3D Infotech, he helps manufacturers improve efficiency, accuracy, and productivity with advanced measurement technologies. With a strong background in inspection and manufacturing automation, Leo has worked with leading aerospace, automotive, and industrial companies to enhance their quality control processes. His expertise in metrology automation enables businesses to reduce costs, improve consistency, and maintain high standards in an increasingly competitive market

Unlocking the Future: Exploring AI & Robotics for Smart Automation

Looking to improve efficiency and accuracy in your assembly or manufacturing processes? Explore the transformative world of AI and robotics in smart automation with us. Learn how these advanced technologies simplify operations, increase efficiency, and spur innovation in assembly and manufacturing. This session offers actionable insights from real-world case studies and practical implementation strategies, equipping you to steer your organization towards the future of automation.

Matt Jones

VP of Sales & Operations
Micropsi Industries

Matt has nearly 10 years of experience working in the industrial automation space from Nashville, TN to San Francisco, CA. Matt joined Micropsi 3 years ago, with the task of building out the Micropsi USA team, and has watched the company experience rapid growth over the last few years.

Every Manufacturing Facility Deserves an Empowering Power Distribution System

In today's rapidly changing manufacturing landscape, adaptability is critical. Manufacturers need the ability to quickly reconfigure production equipment and workflows to meet the ever-evolving customer demands. That's why open-channel busway systems are such a game-changer. These systems empower facilities to optimize usable floor space and configure power around their production layout by offering unlimited access points and placing power directly where needed. They save time and money by cutting electrical installation and modification time up to 90%, enabling manufacturers to plan for current power needs and future changes. With open-channel busway systems, manufacturers can unlock new levels of flexibility and scalability, allowing them to stay ahead of the curve in a rapidly evolving industry.

Adrian Sanchez

Segment Sales Manager-Industrial Sector
Starline

Adrian Sanchez is a bilingual engineer with over 25 years of professional experience in engineering, manufacturing, quality, product marketing, sales, and business development. Adrian has held positions of increasing responsibility with fortune 500 companies such as General Motors, Yazaki, and Eaton Corporation, serving a broad mix of verticals like Textile, Food & Beverages, Construction, Residential, and primarily in the Industrial and Automotive Sectors.

In the last seven years, Adrian has led Starline Track Busway® - a brand of Legrand N.A. - as the Industrial Segment Sales Manager, responsible for driving strategy execution to meet industrial sector global revenue goals and market penetration. Adrian holds a Bachelor of Science Degree in Industrial Engineering from New Mexico State University, and an MBA from Nova Southeastern University, in Davie FL.

When Adrian is not adding value to his customers, he enjoys spending quality time with his lovely wife, his (2) “challenging” teenagers and dynamic dog, Camila. Adrian is an avid triathlete who also enjoys playing soccer and golf.

Building a Better Product through AI

Join Gregg Bigleman for a humorous and inactivation discussion on “Building a Better Product through AI”. From Design to Manufacturing to Distribution.

Gregg Bigleman

VP Operations
LaunchPad

Dr. Bigleman, Best-selling Author with degrees in Industrial Engineering, Business and Motivational Management, is an accomplished sales and operations executive with demonstrated success driving profitability and growth in domestic and global high-tech industrial firms. With a solid foundation in manufacturing, educating customers on both stated and understated needs. “Gregg has an uncanny ability to find solutions for customers in a way that moves far away from simply selling a product to becoming a partner on a journey with the customer.

Automation 301: Improving Key Steps in Your Automation Process

Everything built is created through a manufacturing process. It's never just one step, but rather a series of activities and actions that result in a finished product. These steps are often intertwined in varying degrees of order and linearity, transcending multiple facilities and multiple suppliers.

On this session, we will review the primary process steps in most automated manufacturing projects, the importance of these elements, how to approach and define each step, and then insight on maximizing outcomes from both operational and business perspectives. Real-world examples will be utilized throughout to provide context, along with tips to succeed of pitfalls to avoid.

Scott Marsic

Group Product Manager
Epson Robots

Scott Marsic has over two decades of experience successfully transforming diagnostic, technical, and business intelligence products into innovative, market-leading goods and services. As Group Product Manager at Epson, Scott is responsible for developing strategic initiatives to help drive channel growth and end user demand across the industrial robotics product category. Scott holds a BS from the University of California, Santa Cruz, a MS from the University of Southern California, and an MBA from San Francisco State University.

How to Implement an Effective Torque Measurement & Calibration Progra

Manufacturing products of consistent quality requires the ability to monitor and measure torque. A torque measurement and calibration program reduces risk and ensures conformity with quality standards and regulatory compliance.

Torque measurement isn’t a single process or event in manufacturing products. It should occur in all three facets of the assembly process—prior, during, and after manufacturing. Measuring torque improves quality and process control.

Learn how to implement a successful torque testing and calibration program.

David Cash
Technical Application Specialist
Mountz Torque

Cash has been in the torque control industry for nearly 25 years. He focuses his efforts on solving challenges that customers sometimes don't even know they have related to productivity, quality, and safety improvements. Cash has seen many unique and challenging torque application challenges in dozens of industries and thousands of customers. He provides training to internal reps and to customers, one-on-one or with groups, and is a known presenter at industry events. Cash looks forward to sharing his insights and customer stories with an audience looking to make process improvements on their quality system.

Strengthen OT Cybersecurity and Resilience

Today's Operational Technology (OT) environments are modernizing and digitizing, connecting more assets, systems, and networks to new threats and risks. With more regulations and higher expectations on the OT data than ever before, OT leaders must move quickly to improve their operations and build resilience.

This session provides a contextual perspective on operational technology management and how to improve security, continuous operation, and integration with processes and digital workflow.

Joe Mulrooney

Head of Manufacturing
ServiceNow

Joe Mulrooney is the head of manufacturing go to market for the US and Canada. He comes to ServiceNow after strategic roles with Salesforce and Oracle. He brings 25 years experience helping manufacturers marry technology to process, enabling digital transformations that drive improved business outcomes.

Managing Delivery Times with Custom Automation

This presentation to be focused on variables impacting delivery time of custom automation solutions, how JR Automation optimizes that delivery time, and pitfalls to avoid that can hurt project schedules.

Frank Richardi

Business Development Manager
JR Automation

Frank Richardi, who holds a BS in mechanical engineering, is business development manager at JR Automation, with global headquarters in Holland, Michigan, and additional locations throughout North America, Europe and Asia. Frank has over 25 years of machine design experience including roles in design, application engineering and project management.

Atlas Copco's Smart Integrated Assembly - The road to the Smart Factory

Our Road to the Smart Factory concept empowers manufacturers to leverage Industry 4.0, reducing costs, optimizing production efficiency, and lowering CO2 emissions to achieve sustainability goals. As a trusted partner in Smart Factory transformation, we support companies in modernizing their manufacturing processes for a more sustainable and profitable future.

Giuseppe Grimaldi
Product Manager
Atlas Copco

Giuseppe Grimaldi is a marketing professional with an engineering and project management background. Born in Naples, Italy. Holding a Telecommunications Engineering Master, Giuseppe has been with Atlas Copco and has a decade-long career with Atlas Copco. Initially based in Italy, Giuseppe Grimaldi relocated to the United States in 2017. Currently serving as the Promotion Manager, Giuseppe leverages his technical expertise and leadership skills to drive strategic initiatives and foster innovation within the organization.

The Impact of Innovation and Technology in Shaping the Future of the Automation industry

Innovation and technology are revolutionizing the automation industry, driving unprecedented advancements in efficiency, precision, and flexible modularity. From AI-driven robotics to IoT-enabled smart factories, these innovations are reshaping traditional manufacturing processes, leading to increased productivity and reduced costs. As automation becomes more accessible and adaptable, businesses can optimize operations, streamline workflows, and stay competitive in a rapidly evolving market landscape. Embracing innovation and technology is not just a choice but a necessity for companies looking to thrive in the future of the automation industry.

Tom LaNigra

VP of Applications Engineering & Project Management
Lanco Integrated

Design for X

Design for X refers to design methods that ensure a particular characteristic or function is reflected in the final design. X might refer to quality criteria, such as cost or reliability. It might refer to performance characteristics, such as manufacturability or serviceability. Or, it might refer to an overall goal, such as sustainability. Regardless of what X might be, the key is to consider the endpoint early in the design stage, before decisions about materials, manufacturing processes, and assembly technology have been locked in.

In this workshop, you’ll learn how to design your products to be more manufacturable, more cost-efficient, and more environmentally friendly.

Part 1: A Practical Approach to Design for Assembly

Steven Gerdeman, Technical Advisor, HCL Software
Achieving efficient and cost-effective product assembly starts with smart design choices. In this session, we’ll explore how engineers can identify and address manufacturability challenges early in the design phase, with a focus on design for assembly (DFA). Learn how to reduce part complexity, minimize assembly time, and improve product reliability through real-world examples and best practices. Discover how integrating DFA principles can streamline your workflow, lower costs, and enhance overall product quality.

Part 2: The Role of Cost Engineers in Target Costing and Design to Cost

Jeff Miller, President, and Jill Snyder, Recording Secretary, Society of Product Cost Engineering and Analytics
In today’s competitive market, controlling costs while maintaining product value is critical for success. This presentation will explore the essential role of cost engineers in establishing target pricing during product development and the key considerations for effective design-to-cost activities.
Jeff Miller will begin by outlining the responsibilities of cost engineers within a company, explaining how they collaborate with cross-functional teams to set and manage cost targets throughout the product life cycle. This discussion will highlight strategies for balancing cost objectives with performance and quality requirements.
Jill Snyder will then delve into design-to-cost methodologies, examining how engineering and procurement teams can optimize designs to meet cost constraints without compromising functionality. She will discuss best practices, potential trade-offs, and real-world examples of successful implementation.
Attendees will gain a deeper understanding of cost engineering principles and practical insights into how companies can achieve cost-efficient designs while maintaining product integrity.

Part 3: How to Get Assembly for Free While Molding

Todd Cook, R&D Engineer, Cook Polymer Technology & Co-Founder, Polymer eClub
Sometimes, the best assembly is no assembly. If a feature can be formed or created in a part—rather than added to the part on the assembly line—then that’s one less process step engineers have to worry about. That’s one of the drivers behind in-mold assembly. In-mold assembly can be used to create a variety of plastic products with multiple materials. It can even be used to create products with articulated joints. In this session, you'll learn ways to use injection molding to accomplish assembly simultaneously.

Part 4: Proactive Design Simplification: Integrating DFMA in New Product Development

Michael Donoghue, Principle, Proactive Design Solutions Ltd.
Proactive Design Simplification™ is a forward-looking process based on DFMA aimed at defining creative solutions that reduce the design complexity driving complex processes, poor quality and excessive costs. Integrated into NPD programs, Proactive Design Simplification provides design direction by defining the product’s design, components, and processes that drive development activities with fewer items to design, source, assemble, etc. Early application identifies solutions sooner, leading the design analytically throughout the project. Proactive Design Simplification maximizes DFMA benefits, offering a proactive, analytical method for defining creative product solutions with enhanced value, intrinsic quality, and profitability.

Steven Gerdeman
Technical Advisor
HCL Software

Graduated from Michigan State University in 2013 with a Bachelor of Science in Mechanical Engineering. Steven has spent nearly a decade in various roles in the engineering industry, ranging from product and process development to advanced engineering consulting. Today, he works within HCL’s DFMPro team, helping their clients leverage software to optimize their workflows to better create cost-effective, manufacturable designs the first time. His past experiences extend to both traditional and disruptive manufacturing methods including injection molding, metal stamping, castings, and additive manufacturing.

Jeff Miller
President
Society of Product Cost Engineering & Analytics (SPCEA)

Jeff Miller is a co-founder of SPCEA and has over 36 years of engineering, manufacturing, and commercial experience within the vehicular and appliance electronics industries. He has served in roles at General Motors, John Deere, Standard Motor Products, Ford Motor Company, Whirlpool Corporation, and Panasonic Automotive Systems. Currently, Jeff is a Semiconductor Technology Cost Lead at General Motors.

Jeff has been active within the cost engineering profession for many years. He joined Ford Motor Company in 2002, where he served as a Sr. Cost Engineer for automotive electronics and then subsequently, as the Lead Commodity Manager for infotainment, body electronics, and semiconductors. In 2010, he joined Whirlpool Corporation as the Sr. Manager of Cost Modeling for electrical and electronic components. Jeff was President and Owner of Senoia Engineering Solutions (a consulting company specializing in cost optimization of electronics) for several years prior to his current role at General Motors.

Jeff earned a Bachelor of Science degree in Electrical Engineering from Kettering University, a Master of Science degree in Industrial Engineering from Purdue University, and a Master of Business Administration from Rollins College. He also holds a Certificate in Executive Management from the University of Notre Dame. Jeff is a frequent speaker at cost engineering conferences and is a contributing author to “Realistic Cost Estimating For Manufacturing” published by SME.

Jill Snyder
Recording Secretary
Society of Product Cost Engineering & Analytics (SPCEA)

Jill Snyder has dedicated 25 years to the appliance industry, building a robust career through various pivotal roles. Her journey began as a design engineer, after which she progressed further in the organization as a supplier quality engineer, a procurement buyer, and an engineering manager. And most recently, the Director of Cost and Competitive Engineering at GE Appliances a Haier Company.

Jill's extensive experience spans notable companies such as Whirlpool Corporation, Electrolux, and GE Appliances a Haier Company. During her tenure at Whirlpool, she also had the unique opportunity to work out of Cassinetta, Italy, further enriching her professional background.

Jill earned a Bachelor of Science degree in Electrical Engineering from the University of Evansville and a Master of Business Administration from Indiana University.

Todd Cook
R&D Engineer, Cook Polymer Technology &
Co-Founder, Polymer eClub

Todd Cook is a seasoned expert in polymer applications, boasting 35 years of industry experience spanning polymers, consumer goods, and medical products. His extensive hands-on design and development experience includes work with major OEMs such as GE, Electrolux, Remington, and Scott Archery. Todd has contributed to numerous new product development activities, including the popular SuperCell® Recoil Pad and Echo® release.

Todd’s expertise encompasses product design, material selection, failure analysis, and product testing. He is adept at implementing product improvements using Design for Assembly, Design for Service, and Design for Recycling principles. Recently, Todd co-founded Polymer eClub with Dr. Paul Nash to disseminate polymer application knowledge through online learning.

Todd holds a Master of Engineering in Chemical Engineering from the University of Louisville and is the inventor of a dozen US patents. His wealth of experience and innovative approach make his presentations both informative and engaging.

PODCAST

Proactive Product Design Simplification for Assembly

Michael Donoghue
Principle
Proactive Design Solutions Ltd.

Michael Donoghue is Principal, Proactive Design Solutions, LTD, an independent product development consultancy focused on the improvement of customer products and development processes. With an eye on design simplification and decades of experience deploying DFMA, Lean, and IPPD principles and methods, he collaborates with companies across multiple industries to define creative product solutions realizing benefits in product quality, manufacturability, cost, and time to market.

Nissan North America’s Smyrna Vehicle Assembly Plant Tour

Discover the history and innovation behind the Smyrna Vehicle Assembly Plant on this private behind-the-scenes tour, made possible by BalTec. This experience begins with a brief video that highlights the plant’s legacy, followed by a live Q&A with one of their experts. Then, you'll board a Tram for a 45-60-minute tour, where you’ll get an up-close look of the vehicle assembly process in action. This is a unique opportunity to see the precision and skill that goes into building each vehicle firsthand.

Tour Details

• Fee: $25 per person (includes lunch and transportation to/from the plant).
• Check-in: 12:00pm (noon) at the registration desk on Level 3 concourse at the Music City Center (show venue).
• Duration: 60-90 minutes + travel time
• Convenience: The tour ends just before the Welcome Reception begins, so you’ll be dropped off back at the Music City Center in plenty of time.

Real-World AI for Manufacturing

Like many new technologies, AI has been prone to overhype, misunderstanding, misappropriation and even fear. Indeed, according to recent poll, 61 percent of Americans believe that AI could threaten the future of civilization, and more than two-thirds are worried about AI’s negative consequences.
For manufacturers, however, there is plenty to like about AI. Generative AI is transforming the design process, enabling engineers to create new products in hours or days instead of weeks or months. Machine learning is making automated inspection faster and more precise. And, AI is allowing engineers to analyze terabytes of data, in real time, to get early warning signs of machine breakdowns or supply chain disruptions.

This session will provide real-world examples of how manufacturers are using AI on the assembly line right now—and where the technology might be headed.

Part 1: Revolutionizing Preventative Maintenance: Harnessing IIoT and Industry 4.0 for Reduced Downtime and Increased Efficiency

Brian Romano, Director of Technology Development, The Arthur G. Russell Co. Inc.
Industry 4.0 is transforming the manufacturing landscape by enabling smarter, interconnected systems that enhance operational efficiency. This session explores how cutting-edge Industry 4.0 technologies—such as the Internet of Things (IoT), artificial intelligence (AI), and digital twins—are revolutionizing preventative maintenance. Attendees will learn how real-time monitoring, predictive analytics, and automated decision-making can reduce unplanned downtime and improve overall equipment effectiveness. Through case studies and industry examples, this session will provide practical insights into the implementation of these technologies, addressing both their benefits and integration challenges. Participants will leave with actionable strategies to optimize maintenance processes and leverage Industry 4.0 for a more resilient and efficient operation.

Part 2: Tracking Real-Time Performance With Visual Intelligence

Cyrus Shaoul, Ph.D., co-founder and CEO, Leela AI
For the first time, technology can capture, measure and help explain every facet of your operation, including the human-related tasks between machines. Learn how an AI-driven visual intelligence system recognizes and compares every production step across different workstations and shifts. Based on these metrics and insights, manufacturing leaders can achieve an unprecedented view of operations and discover hidden sources of waste and best practices.

Part 3: The Growing Role of AI in Manufacturing

Scott Genzer , Specialist Data Scientist, Altair Engineering Inc.
AI can influence the entire product lifecycle at all stages, however, the process of using this technology to impact manufacturing and assembly must be carefully orchestrated with the creation of digital twins and digital threads. These technologies must synergistically work, and not independently in their own silos. Every manufacturer is looking to improve quality, increase speed-to-market, reduce costs, and yet keep the planet safe. This presentation will demonstrate that these technologies, when used together, can meet these goals. Industry examples will be used to illustrate current applications, and trends highlight AI's future influence on the entire supply chain.

Part 4: Proven Strategies for Visual AI in Manufacturings

Salomon Levy, Computer Vision, RoboFlow
Discover how Visual AI is transforming manufacturing with real-world strategies that drive efficiency, quality, and cost savings. This session explores proven approaches to deploying AI-powered vision systems for defect detection, process optimization, and predictive maintenance. Learn how to overcome implementation challenges, integrate AI with existing workflows, and maximize ROI. Whether you're exploring AI for the first time or looking to enhance your current systems, this talk will provide actionable insights to help you succeed.

Brian Romano
Director of Technology Development
Arthur G. Russell Co. Inc.

Brian has been working on automation of one form or another for more than 40 years. He began his career in 1980 as a control systems engineer for a manufacturer of industrial furnaces. In 1998, he founded his own control systems integration company and ran the firm for 16 years. He has been with AGR since 2013. He’s also an adjunct professor of engineering at the University of Hartford, sharing his automation expertise with the next generation of engineers.

Cyrus Shaoul, Ph.D.
co-founder and CEO
Leela AI

Cyrus is an entrepreneur and computational neuroscientist with expertise in computational cognitive modeling. Cyrus was co-founder and CTO of Digital Garage, which he led from a startup to a successful IPO.

Scott Genzer
pecialist Data Scientist
Altair Engineering Inc.

Scott Genzer is a Specialist Data Scientist at Altair as part of the Global Technical Support Team. He has a B.S. in electrical engineering from Columbia University's School of Engineering and Applied Science, and a M.A. in mathematics education from Columbia University Teachers College. Scott works with primarily enterprise-scale customers in the industrial manufacturing space, upskilling process engineers into citizen data scientists. He is also a lead in the RapidMiner-SmartWorks IoT integration team, focusing on the development of no-code IoT edge devices for industrial manufacturing use cases. Scott works remotely from a small farmhouse in rural Norwich, Vermont.

Salomon Levy
Computer Vision
Roboflow

Salomon Levy works with enterprises to architect AI solutions for manufacturing operations. His experience spans both cloud and edge deployed AI systems across thousands of use cases from food production to building materials to automotive.

Happy Hour Networking Reception

End Day 1 on a high note at our Networking Reception, right on the exhibit floor! This is the perfect opportunity to unwind, connect with colleagues, and continue building relationships with industry peers. Enjoy a refreshing drink and indulge in a selection of tasty Tennessee-inspired bites along Main Street.

ISO Management System Standards (MSS) and Climate Change – The Ongoing Story

Now that ISO has introduced the climate change requirement into the management system standards, as 9001, 14001 and 45001, many organizations around the world are struggling with how to comply with this new requirement. For those in North America, this should not be huge challenge but we have seen many companies’ overthinking how to comply. With over a year in the field talking to many companies in ISO audits, let’s looks at some ideas to help your organization deal with this requirement as well as investigate the potential upcoming pitfalls.

The Power of Purpose: Linking Quality to Organizational and Personal Values

Every organization has a culture, but not every culture supports quality excellence. In this session, we’ll explore how connecting quality initiatives to meaningful outcomes motivates teams and strengthens organizational alignment. Attendees will learn how storytelling can showcase the real-world impact of quality on customers and communities, and gain actionable strategies to align personal and organizational values with a culture of quality.

Morning Mingle & Breakfast

Start your final day with a complimentary continental breakfast and coffee, served right on the exhibit floor! This is the perfect opportunity to fuel up while connecting with fellow attendees before the day gets busy. Don’t miss out on this chance to make those final, important business connections before the event wraps up.

"Best In Show" Awards Presentation

What will be the best new product on display at The ASSEMBLY Show South? You decide! To draw attention to the breadth and quality of new technologies on display, we’re holding the third annual “Best in Show” contest at the event, and you—the attendees—will be the judges.