The current paradigm of car manufacturing, which provides a variety of models, colors and options, is called mass customization. However, mass customization is now transforming into mass individualization. In mass individualization, products are uniquely catered to consumers’ desires. For example, some car buyers may want to replace ordinary car seats with luxury brands, such as Louis Vuitton, to differentiate themselves.
COVINGTON, GA—Archer Aviation Inc. will invest $118 million over the next 10 years to build a new assembly plant here to produce an electric vertical takeoff and landing aircraft (eVTOL).
MILWAUKEE—Ford Motor Co. will use controls supplied by Rockwell Automation Inc. to operate its next three electric vehicle assembly plants located in Avon Lake, OH; Blue Oval City, TN; and Oakville, ON.