Most manufacturers are keen on automating production, so long as it can be done cost-effectively. This goal applies as well to KEEN Inc., a Portland, OR-based company that makes outdoor and lifestyle footwear.
ATLANTA—Adidas will be opening a factory in Atlanta in 2017 where shoes will be produced entirely by robots. In a press release, the company outlined how the factory, dubbed the Speedfactory, will allow the company to manufacture shoes faster while bringing production closer to U.S. consumers.
