When shopping for a new product—whether it be a car, a phone, or a kitchen knife—consumers have a multitude of similar options to choose from. Most consumers make their selection based on a general perception of quality or value. The challenge for manufacturers, therefore, is to determine what is driving the consumer’s perception of value or quality. They must find a way to transform consumers’ qualitative demands into quantitative parameters that will shape the design of the product and, ultimately, the manufacturing process.

Quality function deployment (QFD) is a process and set of tools to do just that. QFD translates customer requirements into measurable design targets and drives them from the assembly level down through the subassembly, component, and production process levels.

In this webinar, you will learn how to:

• Integrate the “voice of the customer” into your product design process.
• Apply QFD to both new and existing products.
• Determine and measure key performance parameters.
• Ensure that products developed through QFD can be produced and supported for the long term.
• Use QFD in an imperfect world and how to use QFD beyond the standard “house of quality” concept.

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