New Book Provides Tips, Strategies for Launching New Products
TROY, MI-Planning to launch a new product? You need to read the new book: The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products. Written by Joan Schneider and Julie Hall, the book builds on eight years of knowledge and data compiled from the Most Memorable New Product Launch Survey. It examines successful launch strategies and tactics used by top consumer product companies.MORE
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