Chis Lupfer
Director of Indirect Channels – Assembly Technology
Bosch Rexroth North America

Chris Lupfer is a strategic and customer-focused executive with over 25 years of experience in sales and technical expertise in Assembly and Linear Technologies, as well as other Factory Automation products and solutions. Prior to his current role as Director of Indirect Channels – Assembly Technology, Chris served as the Vice President of Assembly Technology for Bosch Rexroth, responsible for the strategy and go-to-market for the entire Assembly Technology portfolio, and as the National Sales Manager - Assembly Technology, where he managed the Assembly Technology sales team.